Asset Direct

About Asset Direct

Asset Direct is a professional investment services and SaaS provider located in downtown London on Dundas Street. The company serves a global audience, including individuals and large organizations, by providing a marketplace for financial products and services. It describes itself as a global facilitator rather than a bank, lender, or credit card company, aiming to provide consumers with greater choice and control over their financial journeys. The business offers a variety of turnkey solutions, including a financial service marketplace where consumers can access tailored products through a single application. These offerings include personal loans for purposes such as home renovations, continuing education, debt consolidation, and business capital. They also provide white-label financial solutions, a "Bank in a Box" (Banxx) platform for customizable banking services, and a Lender Decline & Rebuilding solution. For its international expansion, the company launched LoanConnect, a personal loan search engine in Canada, and CreditLinks, a marketplace servicing India. Founded in 2015, Asset Direct was established with a mission to improve accessibility to personal finance, specifically for the underbanked and those seeking to establish credit histories. The company has grown into a global network of financial sales agents and partners with over 30 lenders. They have received growth funding and were selected for the inaugural Holt Accelerator program. Their technology allows for various integrations, including API, whitelabel, dedicated links, and QR codes.