Assistance Services Group (ASG)

About Assistance Services Group (ASG)

Assistance Services Group (ASG) is a consulting firm located on Pall Mall St in downtown London that provides enterprise-wide information services and white label business process outsourcing (BPO). The company serves a diverse range of industries, including automotive, healthcare, insurance, and legal sectors, offering 24/7 assistance to clients' customers, employees, and citizens. The organization provides specialized services tailored to each industry. In the automotive sector, they offer roadside assistance and vehicle telematics, utilizing over 60 years of experience and manufacturer-direct training. Their healthcare offerings include bilingual BPO services such as healthcare navigation, tobacco cessation, and nutritional support, featuring highly qualified tenured nurses. For the insurance industry, ASG delivers warranty enhancements like accident event management and identity theft services. Additionally, they provide legal assistance services that offer members timely access to experienced lawyers to navigate major legal issues. ASG describes its approach as being a dedicated partner that "wears the hat" of its clients, adopting their values and voice to provide courteous and intelligent customer care. The company emphasizes lean process design to ensure added value and focuses on constant evaluation and research to keep up with evolving technology. The leadership team includes General Manager Erin Gouveia, who has been with the company since 1998, and Vice-President of Operations Maxime Cote-Tremblay.