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About Bclutch

Bclutch is a premium lifestyle and athleisure apparel brand located in the Byron neighbourhood of London. The company serves athletes, dreamers, and individuals who seek a sense of purpose in their daily lives. Its products are designed in Canada and are inspired by a lifestyle that encompasses music, sports, fitness, fashion, adventure, and friendship. The brand offers a variety of high-quality garments, including items such as the "THE" Performance Long-Sleeve and Short-Sleeve shirts in various colors like Navy, Blue, and Black, as well as limited edition pieces like the "HULLY" and the Ice Guardians collection. The company describes itself as being particularly attentive to the finer details of its designs, aiming to create top-quality apparel that serves as a reminder to achieve personal goals. Founded in 2016, the business originally launched with a small selection of hats before evolving into its current brand. The name Bclutch is derived from the phrase "Be Clutch," reflecting the sports mindset of performing under pressure to achieve a breakthrough. The brand identifies as a supporter of the SickKids Foundation, donating a portion of every sale to the charity on a monthly basis.

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