Birthwise

About Birthwise

Birthwise is a clinic located on Thompson Rd in the Chelsea Green neighbourhood of London, Ontario. Founded by Lori Proulx, an experienced Registered Nurse and International Board Certified Lactation Consultant (IBCLC), the clinic provides attentive and in-depth professional support for families in the London, St. Thomas, and Elgin areas who are experiencing difficulties with breastfeeding or bottle-feeding. The clinic offers a variety of lactation support services, including initial and follow-up visits conducted in-clinic, at a client's home, or virtually. These services address complex feeding challenges such as latching difficulties, suck dysfunctions, tongue and lip ties, breast refusal, low milk supply, nipple and breast pain, and gut microbiome issues. Additionally, the clinic provides pumping consultations to help parents choose the correct pump and flange fitting, as well as brief phone or virtual chats for uncomplicated questions. For expectant parents, Birthwise offers prenatal classes covering childbirth and breastfeeding, which can be taken as a four-class series or as individual group or private sessions. Lori Proulx brings over thirty years of experience as a Registered Nurse, childbirth educator, and lactation consultant to the practice. Her approach is centered on the relationship between the parent and the baby, aiming to empower families with knowledge and confidence. She holds several professional accreditations, including certifications from the Childbirth and Postpartum Professionals Association (CAPPA) and the College of Nurses of Ontario. The clinic emphasizes personalized care, providing customized written care plans and follow-up support via email or text for many of its services.