Charm Diamond Centres

About Charm Diamond Centres

Charm Diamond Centres is a retail jewelry store located on Wellington Rd in the Masonville neighbourhood of London. The business serves the local community and Canadians across the country, offering a variety of jewelry options including engagement rings, watches, and personalized jewelry. They specialize in charms and fine jewelry, featuring a wide selection of Canadian diamonds, including the exclusive Canadian Diamond bridal collection, Charmed by Richard Calder. The company describes itself as Canada's largest independently owned and family operated jeweler. It was founded in 1972 by Richard Calder, who started the business with a passion for jewelry and a mission to provide excellent customer service and quality products at the best price. While the first store opened in Dartmouth, Nova Scotia, the business has since grown to over 60 locations. The company emphasizes its commitment to "Winning the Customer for Life" by helping people celebrate love stories and special moments through symbolic and sparkling gifts. Charm Diamond Centres maintains an accessible customer service standard, ensuring that individuals with disabilities have equal opportunity to access their products and services. This includes accommodating personal assistive devices, welcoming support persons, and allowing service animals on the premises. The business also provides staff training to ensure consistent communication and support for all customers.