Crafty Elk

About Crafty Elk

Crafty Elk is a beverage company located on Waterloo Street in the Old North neighbourhood of London. They serve consumers looking for organic, gluten-free craft cocktails that prioritize natural ingredients over artificial preservatives, sweeteners, and chemicals. The company offers a line of Organic Hard Juice cocktails featuring real juice and botanical infusions. Specific flavor profiles include Blackberry, Passion Fruit & Green Tea; Cranberry, Blueberry & Acai; and Mango & Honey. Their formulations incorporate functional ingredients such as turmeric, ginger, prickly pear, green tea, and goji berries, along with vegetable pulps made from carrot, apple, and black currant berry. The brand was founded by a pharmaceutical scientist and health advocate who was inspired by a lifestyle of fresh-pressed juices mixed with vodka. The business describes itself as a fiercely independent group focused on sustainability and clean cocktails. They offer a community program called Club Elk, which allows fans to invest in the brand as co-creators and lifelong members. This membership includes participation in shareholder meetings, festivals, and concerts.