End of the Roll

About End of the Roll

End Of The Roll is a retail flooring store located on Ferndale Ave in the Cleardale neighbourhood of London, Ontario. Serving homeowners, builders, and contractors, the business provides a wide variety of flooring solutions including carpet, luxury vinyl plank and sheet vinyl, laminate, hardwood, tile and stone, decking, and athletic flooring. Customers can also find area rugs and various accessories. The store carries specific products such as Veldura Floors' Canadian-made Comfort Series carpet, as well as their Select and Elite series LVP. Additionally, they offer Mohawk’s SmartStrand Forever Clean carpet. The company describes itself as a Canadian-owned and operated business with 40 years of experience in the industry. It operates as a network of over 50 independently owned and operated locations across the country. The business emphasizes an in-house inventory model, which allows customers to see the products in person before purchase. They work directly with leading North American manufacturers to offer competitive pricing and provide services such as installation scheduling, product education, and a free online flooring visualizer tool. Customers can also request quotes or access financing options through their "Floor Now, Pay Later" program.