Eye Candy Design

About Eye Candy Design

Eye Candy Design is a boutique digital creative studio located on Middle River Road in St. Thomas. The studio specializes in branding, packaging, and styling for the food and beverage CPG (consumer packaged goods) industry, serving clients across Canada, the United States, and beyond. They focus on helping food and beverage companies become category leaders by creating designs that understand the reality of retail shelves. The studio offers a comprehensive range of services, including brand personality development, visual identity systems, and full brand audits. Their packaging design services cover everything from initial concepts and consumer research to production management, including the creation of mockups for sales presentations. They provide design systems for multi-SKU portfolios that incorporate barcodes, nutrition facts tables, and ingredient lists. Additionally, the studio produces marketing collateral such as pitch decks, sell sheets, POP displays, tradeshow booths, and websites for platforms like Shopify and Squarespace. The business is led by owner and designer Amanda DeVries, who has nearly 20 years of experience in brand consulting and graphic design. She is joined by branding strategist and marketing manager Beste Guney, who is based in London. The studio distinguishes itself through its deep roots in ethnic and heritage food brands, aiming to replace tokenization with authentic celebration of cultural flavors. They emphasize a collaborative approach with quick turnarounds and direct communication. To support large-scale projects, they partner with specialized professionals, including a French translator for bilingual compliance, a food scientist for recipe development and regulatory validation, and a food photographer for editorial styling and hero shots.