HB Face

About HB Face

HB Face is a beauty and nail salon located on Richmond Street in the Downtown area of London, serving individuals seeking simplified beauty routines and professional treatments. The business offers a variety of services centered on brow and lip care, including brow thread, brow waxing, lip thread, and lip waxing. They also provide specialized brow services such as brow tinting and a signature brow sculpt. In addition to their service menu, the business offers a cruelty-free line of makeup and skincare products designed for women on-the-go. These products include the Skin Perfector, a complexion base, and an award-winning brow pencil featuring an ultra-fine tip and a built-in spoolie. The brand was founded by Haley Bogart, who brings 15 years of experience in the brow and makeup space to the business. The company was born from a personal journey of resilience following the loss of Bogart's mother and brother to mental health and addiction. This experience inspired the "Resilient Beauty" movement, which aims to support mental health and empower clients to feel confident. The business is committed to supporting mental health through its partnership with CAMH, an organization dedicated to improving mental health care and addiction support. HB Face describes its approach as providing accessible luxury by offering high-quality, premium services and products at attainable price points.