Holistic NeedleCraft

About Holistic NeedleCraft

Holistic NeedleCraft is a sustainable fashion and lifestyle brand based in the Pottersburg area of London, Ontario. Serving customers through an online store and offering in-person shopping by appointment, the business focuses on creating wearable art that combines style with a zero-waste vision. The brand specializes in handmade, limited edition quilted jackets created from Kantha textiles, which the company describes as a way to bring textile artistry to a new level. The brand's offerings are rooted in the use of recycled and repurposed natural fibers to reduce textile waste. By utilizing techniques such as slow stitching—a traditional hand-stitching method—the studio creates unique stitch art. These processes include hand quilting, embroidery, and the making and mending of kanthas and Sashiko. Specific techniques involve layering pieced and whole fabrics together using running stitches to create one-of-a-kind blankets, quilts, and throws, which are then transformed into unique jackets. The business was founded in 2021 in a basement workshop by a creator inspired by childhood memories of watching women in their community create storytelling quilts. The brand aims to be a social enterprise that addresses social inequalities and supports children's welfare globally. To contribute to the local community, the business participates in charitable functions and makes donations to various causes. Each jacket is described as a piece of wearable art that can take up to three months of dedicated handiwork to complete.