HomeSense

About HomeSense

HomeSense is an off-price retail store located on Wonderland Rd S in the Bostwick neighbourhood of London, Ontario. It serves customers looking for a wide variety of home fashions and decor by offering high-quality merchandise from designer brands and global artisans at significant discounts compared to full-price retailers. The store features a diverse and frequently changing selection of items for every room in the house. Shoppers can find kitchen and gourmet cooking tools, accent furniture, lighting, and rugs, along with decorative pillows, wall art, and various bedding and bath products. The inventory also includes children's toys and decorations, pet supplies, storage solutions, and seasonal items. The company sources unique products from around the world, such as hand-crafted wooden pieces from India, cashmere and merino wool from Italy, and soaps produced in Australia, Portugal, and the United Kingdom. HomeSense distinguishes itself by operating as an off-price retailer that avoids traditional sales, coupons, or promotional gimmicks. Their business model relies on opportunistic buying, where they secure inventory from overproduced designer lines, manufacturer closeouts, or specialty store cancellations. Because they do not maintain replenishment stock in back rooms, the store offers a "treasure hunt" experience where new shipments arrive several times a week. The company also describes its store layout as flexible and open, designed to adapt quickly to new trends while maintaining a lean, no-frills approach to pass savings on to the consumer.