LendDirect

About LendDirect

LendDirect is an investment services business located in the Cranbrook neighbourhood of London, Ontario, on Wonderland Road South. The company serves hardworking Canadians, specifically those who may not fit the typical mold of traditional financial institutions. They offer personal lending solutions including Lines of Credit and Secured Loans to help customers manage surprise expenses, special purchases, or shortfalls in funds. For those seeking short-term payday loans, the business refers clients to their associates at CashMoney.ca. The company describes itself as a customer-centric organization that views every client as a person rather than just a credit score. Founded in 2016, LendDirect aims to build lasting relationships through the support of knowledgeable and friendly representatives. To provide personalized, face-to-face support, the business operates Home Branches where customers can meet with a dedicated team and manager. Additionally, they provide a Canadian-based call centre to assist with questions, advances, funding, account changes, and payments. The office is situated on the second floor of Westmount Mall. It can be accessed via the mall doors facing Viscount Road by taking the escalators to the second floor and turning left, or by using the elevator near Reptilia and turning left upon exiting the second floor. The location is situated between the West London Family Health Clinic and the South London Family Resource Centre. The team is available to assist customers six days a week.