Mercantile Fine Foods
Specialty Retail
Mercantile Fine Foods is a retail store located in the Downtown neighbourhood on Wellington Street.
Linea Intima
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About Linea Intima
Linea Intima is a women-owned lingerie boutique in the Richmond Row shopping district of downtown London. The business offers bras, panties, sleepwear, loungewear, shapewear, and swimwear. The inventory includes balcony bras, bralettes, demi cup bras, full cup bras, sports bras, mastectomy bras, prostheses, and nursing bras. Underwear options include thongs, briefs, and styles from Hanky Panky. Sleep and lounge items include chemises, gowns, nightshirts, and robes. The swimwear collection features brands such as Shan, Anita, and PrimaDonna. The boutique also sells lingerie care products from Eucalan and various accessories. Liliana Mann founded the business in Toronto in 1997, and it expanded to London, Ontario, in 2008. Karen Capocci, who served as the company's Financial Director for 26 years, and her husband, Eddie Capocci, purchased the business in 2023. The Capoccis manage day-to-day operations while Mann serves as a mentor. Sales associates have undergone bra and mastectomy fitting training. The boutique offers free bra fittings and wardrobe consultations. Customers can book bra fittings or arrange for virtual bra-fittings online. The business also provides shapewear advice and guidance on choosing and caring for swimwear and lingerie.