Masterfeeds

About Masterfeeds

Masterfeeds is an animal nutrition company located in the Westminster neighbourhood of London, Ontario. Serving livestock and poultry producers across Canada, the business provides research-based feeding solutions designed to support excellence in milk, meat, and egg production. The company offers a comprehensive range of products for various species and life stages, including complete feeds, supplements, blocks, minerals, premixes, and organic feeds. Specific programs include nutrition solutions for swine, cattle, sheep, goats, and poultry—such as chicken, turkey, and duck—as well as specialty feeds for alpaca, llama, bison, deer, and rabbit. They also provide equine nutrition for all life stages, including senior and special needs, and offer Farm Choice Feeds for animals raised at home. Additionally, the company provides pet food for dogs and cats, featuring products like Cat Stars, Country Balance, and Happy Hound. Established in 1929, Masterfeeds began as a single feed mill in downtown Toronto and has grown into one of Canada's largest animal nutrition companies. The business emphasizes a science-grounded approach, utilizing data and global insights to support animal health and development. They are committed to community involvement, specifically sponsoring programs that support youth in agriculture, such as the Future AgMaster Program. Masterfeeds operates with a large team of over 600 staff and maintains an extensive dealer network across multiple provinces. Their service offerings extend beyond feed sales to include ration balancing, profit planning, and on-farm consultation. The company also operates the Stratford Agri-Analysis lab, which provides accredited analysis of feedstuffs, soil, and plant tissues.