Nyx

About Nyx

Nyx is a specialty retail store located on Richmond St in the Masonville neighbourhood of London. The business serves beauty enthusiasts and customers looking for professional-grade makeup and skincare products. The store offers a wide variety of beauty essentials, including products for the lips, eyes, face, body, and skin. Specific items available include the Wonder Snatch Concealer, Lid Lingerie Cream Eye Pigment, Fluff & Snatch! Brow Powder Pen, and Fat Matte Smooth Color Lipstick. The inventory also features specialized items such as the Smushy SOS Hydrating Lip Mask, Caramelt Mami Fat Oil Body Butter, and Suga Baddie Hair & Body Fragrance Mist. Additionally, the shop carries vegan formulas, brushes, and multi-use tools. Nyx describes itself as a brand that provides pro formulas curated by makeup professionals in Los Angeles for high pigment payoff and epic performance. The company has been 100% cruelty-free since its founding in 1999 and has been Peta Certified since 2015. They emphasize a commitment to vegan formulas that are free from animal-derived products and ingredients. The brand highlights its dedication to diversity and inclusivity, noting its partnership with IT GETS BETTER CANADA. Customers can access various beauty services and resources, such as a virtual try-on tool to test eyeshadow palettes and lipsticks online, a personalized foundation finder, and a beauty blog featuring makeup tutorials and artistry trends.