Roots

About Roots

Roots is a retail clothing and shoe store located on Wellington Rd in the White Oaks neighbourhood of London. The business serves men, women, and children, offering a lifestyle collection that includes casual apparel, footwear, and leather goods. Their product range features items such as sweats sets, pajamas, lounge sets, sweaters, cardigans, and outerwear. They also carry leather bags, jackets, and various accessories for babies, toddlers, and kids. The company is known for several signature items, including the world-famous Salt & Pepper sweats made from premium fleece, and the Varsity Jacket, which has been an emblem of style since 1979. Their leather products are designed and made in Canada, with bags and select accessories handcrafted by expert makers. Roots also offers footwear, beginning with the Sport Root Shoe, which featured a unique "negative heel" design intended to improve posture and comfort. Founded in 1973 by friends Michael Budman and Don Green, the brand was inspired by their experiences at a summer camp in Algonquin Park. The company describes itself as being deeply rooted in Canadian heritage and a connection to nature, symbolized by their beaver icon. They emphasize quality and craftsmanship, noting that their Toronto Leather Factory has been operated by generations of family craftspeople. Roots offers online shopping and provides customers with the option to sign up for SMS updates.