Stitch It

About Stitch It

Stitch It, also known as Stitch-it Central, is a store on Hamilton Rd in the Masonville neighbourhood of London. It provides supplies for quilting, cross stitch, knitting, crochet, and tatting. The shop carries over 5,000 bolts of fabric from various brands. Needlework products include cross stitch kits and charts from Mirabilia, Dimensions, and Stoney Creek, DMC Floss and Kreinik Metallic Threads, and Mill Hill Beads & Treasures. The quilting section includes cottons, flannels, Minky, batiks, stabilizers, and bag-making supplies. Other items for sale are needles, hoops, lighting, and the BERNINA sewing machine line and accessories. The business provides custom framing, professional long arm quilting, and on-site service from an in-house technician. Maria and her husband Rui founded the business in October 2008 in St. Thomas before moving to London in 2018. The owners host needleart and quilting socials for makers to work on projects. Customers can shop in-person and online. The online selection is broader than the in-store inventory. Staff can order specific products upon request.