Subaru of London

About Subaru of London

Subaru of London is a family-owned and operated automotive dealership located on Wharncliffe Rd S in the Highland neighborhood of London, Ontario. The business serves the local community by offering a complete lineup of new and pre-owned Subaru vehicles, including demonstrator models. Their inventory features a variety of options, such as the Subaru Crosstrek. In addition to vehicle sales, the dealership provides a comprehensive range of after-sales services, including a dedicated service department, a tire centre, and a parts department. They also offer financing solutions, including second chance financing, trade-in appraisals, and finance protection. The business has been family-run since 1977, following the arrival of Joe Prossler in Canada in 1952. After initially running a service station, Prossler opened the London Subaru franchise in October 1977. The business is currently led by his son, Jeff Prossler, who serves as President and Owner, and his grandson, Joe Jr., who serves as the Sales Manager. The Prossler family emphasizes a tight-knit environment and a commitment to going above and beyond for their clients. They offer maintenance for all Subaru owners, regardless of where the vehicle was originally purchased, and employ a team of Subaru-trained technicians and technical advisors. Customers can book service appointments online or visit the dealership for vehicle maintenance and sales. The business provides an accessible customer service plan and offers information on manufacturer programs and special offers.