Sweet as Sugar

About Sweet as Sugar

Sweet as Sugar is a spa and massage business located on Main Street in the Lambeth neighbourhood of London, Ontario. It serves local clients by specializing exclusively in the art of body sugaring, with a particular focus on refined techniques for Brazilian sugaring. The studio offers a variety of sugaring services for both women and men. For women, treatments include eyebrows, upper lip, chin, face, underarms, arms, bikini, Brazilian, back and buttocks, and half or full legs. For men, the studio provides sugaring for the eyebrows, back, chest, stomach, grooming of the beard and neck, full legs, arms, and underarms. Additionally, the business offers microblading services. Established in 2016, the business is led by founder, operator, and educator Madison Keener. Madison received her initial training and certification through Alexandria Professional and has since deepened her expertise through independent study and years of hands-on experience. She also founded a sister company, Perfetta Training Academy, which provides personalized, hands-on training and mentorship for aspiring professionals in the body sugaring industry. The business describes its approach as providing a comfortable, clean, and empowering experience where the goal is to create a personal connection with every client.