The Classic Touch

About The Classic Touch

The Classic Touch is a family-run flooring and renovation business located on Clarke Rd in the Argyle neighbourhood of London, Ontario. Serving the local community and surrounding areas, the company provides a comprehensive line of flooring materials and professional installation services for residential, commercial, industrial, and institutional applications. They specialize in marble, slate, and ceramic tile, as well as porcelain large format tiles, stone-tile, and granite. Their offerings include kitchen and bathroom renovations, basement renovations, countertops, carpeting, and backsplashes, along with specialized services like in-floor heating systems, floor leveling, moisture barrier applications, non-slip treatments, and rubber flooring. The company was established in 1979 and is led by Marcel Varricchio, who serves as President, estimator, and floor installer with over 40 years of experience. He is joined by his two sons, Jacob and Jordan Varricchio, who are professional master tile setters with over 17 years of experience each. The office and bookkeeping duties are managed by Marcel's wife, Kim, and their daughter, April. The business emphasizes a personal approach, offering free estimates and blueprint take-offs while maintaining that they perform all residential installations themselves rather than subcontracting retail work. The Classic Touch maintains a commercial division with two crews capable of handling large-scale projects for theaters, arenas, schools, hospitals, and various retail chains. They work with architects and interior designers and provide installations for sensitive areas such as court chambers and operating rooms. Customers can view a selection of imported tile lines and various hardscaping products, including several MSI collections, at their showroom.