The Minery Ltd.

About The Minery Ltd.

The Minery Ltd. is a consulting firm located in the Downtown area on Queens Avenue in London, Ontario. The business serves automotive dealerships by providing practical HR consulting and leadership development services designed to improve hiring, retention, leadership, and workplace performance. The company offers several specialized services tailored to the automotive industry, including fractional HR, CX consulting, and leadership coaching. Their fractional HR service operates on a retainer-based model that provides embedded support for daily operations, such as employee relations and compliance tracking. Additionally, they offer expertise in implementing the HR4 platform and are developing ULead, a virtual leadership development program for dealership managers. These services can be delivered on-site or virtually and are customizable to fit the specific needs of each dealership. The practice is led by founder and president Heather Macpherson, a recognized thought leader in the Canadian automotive industry with over 20 years of experience. Her background includes work with Honda Canada and American Acura, where she designed client experience strategies and software solutions. The Minery describes itself as a women-led consulting practice that focuses on transforming dealership workplaces through people, learning, and technology.