Tractus Events

About Tractus Events

Tractus Events is an event planning and production company located in Central London that serves leading brands across Canada. The business specializes in creating online and hybrid events, including conferences, trade shows, summits, and corporate meetings. They offer a variety of services such as event consulting to help clients avoid common pitfalls, the production of TV-quality webinars and executive webinars for lead generation, and the development of bespoke Authority Summits. Their team manages all technical details, including registration, speaker rehearsals, technical support, and providing follow-up materials like recordings and surveys. The company was founded in 2016 by Elias Puurunen, who began the business after developing an attendance tracking system for an insurance company. Puurunen, who has been involved in the events industry since 2002, expanded the company's scope from a simple app to a full-service event strategy and production firm. Tractus Events distinguishes itself by challenging the notion that online events are inferior to in-person ones, aiming instead to create memorable and profitable experiences that facilitate networking and thought leadership. The company also authored the book Memorable, Profitable, Virtual, which serves as a guide for the industry.