Watches to Buy

About Watches to Buy

Watches to Buy is a specialty retail business located on Piccadilly Street in the Downtown neighbourhood of London, Ontario. The shop serves a global clientele of collectors and enthusiasts by offering a wide selection of authentic vintage, used, and antique timepieces. Their inventory includes various styles such as chronographs, military and pilot watches, pocket watches, and precious metal pieces. They also carry parts and accessories, including bracelets, boxes, and various components for watch maintenance. The business was established by Derek Dier, who began his career in the vintage watch industry nearly 40 years ago after discovering his first vintage Rolex at a London flea market. He launched the company online more than 25 years ago and has spent decades studying brands such as Rolex, Tudor, and Omega. His expertise has led to his timepieces being featured in the television series "Mad Men" and various films on platforms like Netflix and Apple TV+. The shop describes itself as a destination for building timepiece collections, offering a selection of brands including Omega, Rolex, Tudor, and Heuer. Customers can browse the collection and purchase items online, with many pieces shipped from Toronto rather than being kept at the London location. The shop provides a three-day return period on undamaged items and offers a tool to help users date their vintage watches based on serial numbers. They also provide a service for people looking to sell their vintage watches from anywhere in the world.