Dollarama

About Dollarama

Dollarama is a value retailer located on Baseline Rd E in London, Ontario, serving customers with a wide selection of everyday products. The store offers a broad assortment of general merchandise, consumables, and seasonal items, including products from various national brands. Items are available in individual or multiple units at low, fixed price points. The company was founded by Canadian entrepreneur Larry Rossy, who opened the first Dollarama in 1992 in Matane, Quebec. The business grew from a single store into a major Canadian household name with over 2,700 locations across three continents. Currently, the corporation is led by Neil Rossy, a fourth-generation retailer and member of the founding management team. Dollarama describes itself as a proudly Canadian company that aims to provide a consistent shopping experience and compelling value to its customers. Customers can also access products through same-day delivery via DoorDash or Instacart.