J. Real Jewellers

About J. Real Jewellers

J. Real Jewellers is a retail jewelry business and master goldsmith located on Wellington Street in downtown London. The shop serves the local community by providing direct access to a goldsmith on the premises, allowing customers to work with a craft professional rather than a conventional jewelry store. The business specializes in custom jewelry design, where they collaborate with clients to create unique pieces from hand-drawn sketches or photo-realistic 3D renderings. They offer a variety of specific services, including engagement and wedding ring creation, ring sizing and restoration, claw re-tipping, shank replacement, diamond and gemstone replacement, pearl and bead restringing, engraving, and watch battery replacement or link removal. Additionally, the shop provides specialized treatments such as laser welding, which they claim is stronger than traditional torch welding, as well as same-day rhodium, gold, and rose plating to restore jewelry to an as-new condition. Owner Jorge Real is a master goldsmith with over 40 years of experience. He began his career as a teenager working in his uncle’s jewelry shop in South America. His background includes extensive international experience in traditional jewelry construction, which he now combines with modern 3D digital techniques. The business emphasizes its expertise in working with various metals and precious gemstones to bring custom designs to life.