Smart Gold London

About Smart Gold London

Smart Gold London is a retail jewelry business located on Richmond Street in the Downtown area of London, Ontario. The company serves local residents and customers across various provinces and territories, including Ontario, British Columbia, Alberta, Quebec, Nova Scotia, New Brunswick, Saskatchewan, Manitoba, Newfoundland, Prince Edward Island, the Northwest Territories, Nunavut, and the Yukon. The business specializes in buying and loaning jewelry for cash, specifically seeking out unwanted gold, silver, platinum, and brand-name watches. They offer a free, in-home appraisal service and provide over-the-phone assistance for those looking to sell their items. Customers can bring in jewelry to be tested and weighed in front of them to receive top cash on the spot. Additionally, the company offers gold parties that include food, drinks, and entertainment. Smart Gold London was founded with the goal of providing a trusted, safe, and convenient way for consumers to sell scrap jewelry. As a 100% Canadian-owned and operated company, they describe themselves as professional gold buyers who support the recycling of gold to help reduce environmental damage caused by mining. They are members of Jewellers Vigilance Canada, which they say reflects their commitment to ethics, honesty, and professionalism. The business utilizes sophisticated laboratory technology to test items for actual gold content, with all assessments performed in-house by trained staff.