Jacob - London

About Jacob - London

Jacob is a fragrance and lifestyle brand located on Hyde Park Road in London's Hyde Park neighbourhood, serving women who appreciate a heritage of fashion and style. The business offers a curated collection of perfumes, sets, and scented candles designed to capture multi-generational femininity. Specific offerings include the Classique, Very Chic, and Joie de Vivre perfumes, which are available in 50 ml bottles, travel sprays, duos, and trios. Customers can also purchase the Classique Scented Candle Duo. The company was founded in 1977 by Joey Basmaji in Sorel and evolved into a prominent family-owned business in the Canadian women's fashion industry. While the brand originally expanded through various fashion lines such as JACOB Lingerie, JACOB Connexion, JACOB Junior, JACOB Outlet, and JOSEF, it has since redefined itself to focus on a fragrance-centered lifestyle. These current scents are designed by the French house Charabot, the world's oldest perfume company, and are bottled in Quebec. The brand aims to provide products that allow women to reveal their personalities and relive the memories of the original JACOB era.