Roots

About Roots

Roots is a clothing and shoes retailer located on Fanshawe Park Rd W in London, Ontario, serving men, women, and children. The store offers a lifestyle collection that includes casual apparel, footwear, and leather goods. Specific items available include Salt & Pepper sweats made from ultra-soft premium fleece, various sweaters, cardigans, and pajamas or lounge sets. The inventory also features outerwear, leather bags, and accessories for babies, toddlers, and kids. The company was founded in 1973 by friends Michael Budman and Don Green, who were inspired by their experiences at a summer camp in Canada's Algonquin Park. The brand's name is derived from the idea that feet are connected to the ground like a tree. Roots is known for its "negative heel" shoe design, which was first introduced in 1973 to improve posture and comfort. The business emphasizes Canadian heritage and craftsmanship, specifically highlighting its leather goods which are designed and made in Canada. Their leather products, including the iconic Varsity Jacket first launched in 1979, are handcrafted at their Toronto Leather Factory by skilled artisans. The brand also features the beaver as a central icon to represent its commitment to nature and community.