Katalyst Image Consulting

About Katalyst Image Consulting

Katalyst Image Consulting, also known as the London Image Institute, is a personal service business located in the Downtown area on Wellington Street. The company serves a diverse clientele, including politicians, CEOs, performers, and professionals, as well as individuals in transition or anyone seeking a new look. They focus on refining personal branding through a combination of style, communication, and personality-oriented consulting. The business offers a comprehensive suite of services referred to as the ABC’s, which encompass Appearance, Business Etiquette, and Communication skills. These services are designed to help clients project confidence and professionalism in person and on social media. Specific offerings include executive image consulting, which addresses speaking and gesturing techniques, active listening, and social media reputation management. They also provide appearance consulting to help clients discover unique styles—such as trend-classic for corporate settings or edgy styles for the tech world—alongside wardrobe analysis and shopping services. Founded in 1989, the London Image Institute has been training professional image consultants for over three decades. The organization is guided by core values of self-expression, courage, freedom, and beauty. The founder, Lynne Marks, served as the President of the Association of Image Consultants International (AICI) in 1995 and 2009. The institute distinguishes itself by using educational methods based on theories from art, science, design, and psychology to help students and clients shift toward a positive frame of mind and achieve a marketable public persona.