NorthIQ

About NorthIQ

NorthIQ is a digital media and technology business located in the Old Masonville neighborhood of London, Ontario. The company serves growth-minded companies by creating integrated digital marketing systems designed to reach specific audiences, generate leads, and convert those leads into customers. They focus on connecting various components of a business, including websites, content, advertising, CRM, and sales processes, into one cohesive system. The company offers a wide range of services categorized into building attention, capturing interest, developing demand, and converting business. Specific offerings include search engine optimization, paid search and social advertising, content strategy and creation, and website strategy, design, and development. To help businesses nurture leads, they provide CRM implementation and optimization, marketing automation, email marketing, lead nurturing, and sales funnel optimization. Additionally, they offer conversion optimization, lead qualification, and pipeline visibility. NorthIQ also provides purpose-built software called Manage Comics for comic book retailers. NorthIQ describes its approach as starting with a business's specific goals and identifying what needs to be built, improved, or tested rather than pushing a predetermined list of services. They emphasize a data-driven methodology that focuses on useful information and real outcomes rather than vanity metrics. The company works with clients who are ready to move, test new ideas, and improve their systems to achieve clear business goals.