Race Roster

About Race Roster

Race Roster is a software development company located in downtown London on York Street that provides a comprehensive set of tools for event organizers, timers, and fundraising coordinators. The company serves the endurance industry by offering technology designed to manage and execute both in-person and virtual event experiences. The business offers a full suite of products to support events from start to finish, including tools for registration, fundraising, virtual events, and CRM systems. Their services also include an onsite app for hassle-free check-ins and last-minute registrations, as well as timing tools to integrate, manage, and display participant results. Founded by a group of friends with interests in running, technology, and event management, the company began after the founders organized their own 10K in 2010. They have partnered with over 4,000 organizers since May 2012. The leadership team includes Alex Vander Hoeven, Bob Pluss, David Basacco, Matt Bisset, Matt Trovato, Brandon Laan, Callie Fry, Sarah Nielsen, Julia Trovato, Darek Magusiak, Matt Michels, Ben Muldoon, Christine Bowen, and Lindsey Cleland. The company describes itself as being composed of event organizers, athletes, and volunteers who use their firsthand experience to influence the design of their software. They focus on creating user-friendly technology to advance the endurance industry and offer product demos for prospective customers.