Vicimus

About Vicimus

Vicimus is a software development company located in the Downtown area of London, Ontario, serving franchise, independent, BHPH, and enterprise automotive dealers across the United States and Canada. The company focuses on dealer retention and lifecycle marketing, providing tools designed to help dealerships systematically manage customer data to drive repeat sales and service. The company offers a modular suite of products that layer onto a dealership's existing DMS, CRM, and OEM data without requiring a system replacement. Their offerings include Bumper Retention for automated email, SMS, and direct mail outreach; Bumper Inventory Ads for VIN-specific Meta advertising; Pie for predictive intelligence and reporting; and GloveBox websites built for lead capture. Other services include Calls on Demand for inbound and outbound call handling, Odometer VoIP for call tracking, Bumper Finance for lease-maturity targeting, Bumper Events for hosted automotive events, and Accessory Accelerator for targeted upsell campaigns. Founded in Ontario, Canada, Vicimus was established on the principle that dealerships possess the necessary data to retain customers but lack the tools to act on it systematically. The company describes itself as being built for dealers by dealer people, emphasizing a "white-glove" approach where they cap the number of active clients per team member to ensure personalized attention. They provide a dedicated performance manager for every account to oversee results and monthly strategy sessions.