Logit Group

About Logit Group

The Logit Group is a technology-driven market research and data collection company located in the downtown area of London. It serves enterprise research teams globally, providing scalable services to both B2B and consumer audiences across North America and more than 50 other countries. The company offers a comprehensive range of research methodologies, including online research panels, phone and CATI research, in-person interviewing, and qualitative research. Their specific capabilities cover sectors such as healthcare, legal, and political polling. They provide specialized recruitment channels like the Ethnic Voice Accord (EVA) panel, a proprietary IT decision-makers panel for senior professionals in the US and Canada, and multilingual phone interviewing in over 30 languages. Additionally, the firm provides various survey tools and question types, such as MaxDiff, Net Promoter, and various media evaluator and rating questions. The Logit Group describes itself as a team of holistic research practitioners that focuses on innovation, client advocacy, and collaboration. They have been in operation for over 20 years and have been recognized as one of North America’s largest executors of phone-based research. The company has received accolades for its field services, including being named a top innovative field services provider for 2025. They also demonstrate a commitment to diversity and inclusion through a scholarship program established with Humber College to support BIPOC individuals in the market research field.