SK Jewellers

About SK Jewellers

JB Simpson Jewellers is a retail jewelry business located in the Downtown area on Dundas Street in London, Ontario. The business serves local residents looking for high-quality, modern, and trending jewelry for various occasions, including engagement rings, wedding bands, anniversary gifts, and everyday wear. The company offers a wide range of products and services, including loose gems such as Cushion Cut, Flanders Cut, and Marquise Cut diamonds, as well as lab-grown diamonds in various shapes like oval, pear, and emerald cuts. Their inventory features earrings, necklaces, and bracelets, including specific items like black and white diamond tennis bracelets, sapphire and diamond stud earrings, and gold-plated silver drop earrings. They specialize in custom jewelry design in platinum and gold, offering bespoke engagement rings and custom-fitted wedding bands. Additionally, they provide jewelry repairs and sizing services. Established in 1970, the business was founded by Master Goldsmith Jim Simpson, who began with a focus on creating fine quality jewelry designs for excellent value. His sons, Jason and Joel, were formally trained and apprenticed by him in 1983 and 1986, respectively. The business highlights its multi-generational skills and trade secrets as a point of distinction over other retail stores. They describe their approach as one of meticulous attention to detail and craftsmanship, aiming to transform a client's vision into a timeless treasure. Clients can book appointments to consult with the designers. The business emphasizes a personalized experience where the staff provides advice tailored to the client's needs and budget without pressure.